Friday, September 9, 2011

Update on All Things Serwa Chic!

It's so crazy to think that Serwa Chic has been in business for almost 2.5 years now - time has surely flown right by! As each day passes, I'm falling more in love with owning my own business, despite the time and diligence required to run it well. Because I was primarily sewing and working during my oldest son's preschool days, I unofficially took the summer "off" to spend time with and invest in my kiddos. I worked hard beforehand to have a fully stocked shop, and didn't do much sewing or marketing. I wasn't sure how my plan would work out, but I gotta tell ya - it was a great decision!

Now that preschool has begun again and fall is officially heralded in by Starbucks' Pumpkin Spice Latte, I'm back at it! With an entire summer to think and plan, one of my first orders of business has been to streamline my product line. I've taken a careful look at the products I stock and have done the math six ways 'till Tuesday (oh my, what a fun phrase). For the amount of time each of my products takes to make (especially the amount of time they take away from my family), the cost of the materials, and the price, it only makes sense to reconsider what I offer. I've decided to continue making and stocking my Mess Free Long Sleeve Bibs, Modest Mama Nursing Covers, and Perfect Fit AIOs. I'll be phasing out fitted diapers, diaper covers, and possibly the sized AIOs. I know, I'm sad about it too, but I can't deny that it's the wisest thing to do. I'll still be selling the fitteds, covers, and AIOs that I have in stock - so hurry and grab yours while they're still there!

One of my other informal projects for the summer was to test the waters of stocking my products in local shops. I'm still in the planning phases with a couple of boutiques, but I'm looking forward to seeing what the future for Serwa Chic holds in that avenue!

Finally, with the advent of a regular fall schedule, I'll certainly begin sewing and stocking while my sweet boy is at school. I have a ginormous roll of flannel that's just waiting to be sewn into Perfect Fit 2-Size AIOs. Time to dust off the sewing machine and get to creating! In my excitement about moving forward with all things Serwa Chic, you can look forward to an upcoming giveaway - make sure you "like" the Serwa Chic Facebook page for all the latest up to date information. I hope you're able to enjoy your own break from the summer heat as you begin your version of a fall/winter routine!

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